The toy company Ideal released the S.T.A.R. Team (S.T.A.R. stood for Space Travel And Reconnaissance) line of toys in 1968. They were astronaut/ space toys, including a rocket toy and a good assortment of role playing items.
Nearly a decade later in 1977, Star Wars brought forth a renewed interest in space toys. Ideal was one of the many companies that took advantage of Star Wars' popularity, producing a line of G.I. Joe-like figures using their previously established "S.T.A.R. Team" name. The set consisted of Knight of Darkness, Zem-21, and Zeroid... or perhaps Darth Vader, C-3PO, and R2-D2 respectively. There was also Kent (generic space guy) and his Cosmic Cruiser (small, one-man space ship) and also the flying saucer-esque Star Hawk vessel that came with a Zeroid figure.
Here's Zem-21 still in the box, even if it has seen better days. The flap on the left has kinda been folded over, so I've recruited Knight of Darkness to hold it open for the photo shoot. You'll get to see more of him later.
ZEM-21 really does resemble C-3PO, in my opinion. Just imagine if Ideal had produced the figure completely gold...
Here's the fantastic art from the front of the box's flap. It resembles Star Wars poster art, not any one in particular, but just that epic collage style.
The upper portion of the flap displays art of two spacecraft. Is that an X-wing at the top? The tips of the wings are similar, but that's kinda pushing it.
On the back of the flap is the Ideal logo along with the date 1977.
The side of the box has more spaceship paintings...
...while the back features some nice line art.